Goodluck Golf Manufacturing Company
On-course golf shoes and accessories 

NEW YORK, NY

Golf has proven to be a cultural sensation with more diverse and young players today than ever before, and it has even influenced how we dress, show up, and feel on and off the course. Launching in August 2024, Goodluck Golf Manufacturing Company (Goodluck Golf MFG.CO) is a response to golf shoes remaining seemingly stagnated, while a new wave of golf culture is exploding globally.

Goodluck Golf MFG.CO is a golf-apparel company based in the United States and designed in Sweden, aimed to create well designed and crafted on-course golf shoes and accessories. Founded by three longtime friends, college roommates, and golfers – Karl Sjöström, Joshua Kopeika, and Michael Miano – Goodluck was built from a desire to see something authentic and inspiring in the market for a “new classic” golf shoe separate from the sea of sameness in the category. Goodluck Golf MFG.CO is building a world of golf shoes and accessories for every golfer, inspired by a time when athleticwear wasn’t a notion on the golf course. 

The founding team – whom reside in Los Angeles (Josh), New York (Michael), and Sweden (Karl) – sparked the idea for Goodluck entirely remotely in early 2022, when the world was starting to crawl out of the post-COVID era and Karl was planning a golf trip to meet Michael. “After we all scattered after graduating from SCAD (Savannah College for Art and Design), we started planning golf trips as a way to catch up. It was a way for us to be present for big milestones and share our love of golf, now even as dads,” said Miano. “But every time we were together, we felt like we didn’t feel ourselves on the course. It was like we were wearing someone else’s clothes during golf and afterwards, we’d change into what we felt was us. We didn’t understand why it had to be one or the other,” said Karl. 

The first Goodluck Golf MFG.CO launch collection of two core golf shoe styles – the GL 1 and GL 2 – mixes traditional craft with a contemporary point of view. Both styles are made on a universal last, designed to be unisex and worn by all golfers. Available in a wide range of sizes, the collection is meant for wear both on and off the course, on all terrain and all weather conditions. With an heirloom aesthetic, Goodluck contextualizes the antique and tradition of golf with the future of the sport and those who play it. 

The Goodluck GL1 and GL2 are available for pre-order at Goodluck.golf starting August 15, 2024. See product details and links to images below. 

Goodluck GL1 ($238) – Inspired by perhaps the greatest era of golf, the late ‘90s to early ‘00s, where tradition met function on the course in the best way possible. 

• The details are reminiscent of the elegance of a dress shoe, but the upper lines speak the language of functionality, with reinforcement in areas where the foot needs more support, and where the shoe is subjected to increased wear. 
• A soft padded nylon adds comfort around the collar/heel, and a full athletic toe box constructed in a way not to restrict the player's natural movement.
• The pebbled leather used in the upper provides good protection and structure, as well as great “off-the-shelf”-feel that only improves with wear. Debossed nylon around the collar for comfort, and visually indicates that the GL1 is something other than a classic golf shoe. 
• The lining consists of leather and a textile forefoot, suede is used in the heel for increased grip and durability. Between the upper and lining lies a soft waterproof membrane that protects without compromising fit or wear.
• The EVA midsole contains 20% recycled foam, the same goes for the rubber outsole. The classic spike pattern generates great traction, and no unnecessary pressure-points.
• Removable cover guard kiltie; lateral mudguard. 

Goodluck GL2 ($212) – Inspired by classic icons in athletic footwear and designed with a nod to a bygone era in sports. 

• The asymmetric design is made to protect and straighten pivot points and lateral movement. 
• The monotone leather uppers are combined with a stamped crocodile leather outer. Surrounding the collar is a softer poly-blend with reflective coating that is used to create a timeless combination of function and tradition. The lining consists of leather and a textile forefoot, suede is used in the heel for increased grip and durability. 
• The toe has a rubber guard that lets you swing as hard as you want, as well as prevent scuff marks and dirt on your toes at the same time. The shielded lace holes also help protect from any snags, but also gives the upper a sleek look.
• In between the upper and lining lies a soft waterproof membrane that protects without compromising fit or wear. The recycled EVA midsole contains 20% recycled foam; Vibram® rubber outsole. The outsole features smaller studs with its origin in turf football/soccer, which provides strong grip especially during drier playing conditions.

About Goodluck Golf Manufacturing Company